Our Commitment to Your Privacy
At STURDY STRUCTURES LTD, we prioritize protecting your personal data while you browse sturdy-structures.shop or purchase our curated small home appliances, like coffee machines, kettles, and toasters. This Privacy Policy details how we collect, use, store, and safeguard your information. We’re registered in England and Wales at 7 Bell Yard, London, England, WC2A 2JR.

Information We Collect
We collect:

• Personal Details: Name, email, phone, billing/shipping addresses, and payment info when you order.
• Technical Data: IP address, device type, browser, operating system, and browsing behavior (e.g., pages visited, clicks) via cookies and analytics.
• Interaction Data: Inquiries, feedback, or survey responses you share with us.
• Marketing Preferences: Your choices for receiving newsletters, promotions, or ads (opt-in only).
• We collect only what’s necessary to provide our services and comply with legal obligations.

How We Use Your Information
Your data helps us:

• Process orders, including payments, shipping, and returns.
• Send order confirmations, tracking updates, and customer support responses.
• Improve our Website through analytics (e.g., tracking popular products or user flow).
• Deliver personalized promotions or newsletters (with your consent; unsubscribe anytime).
• Meet legal requirements, such as tax or fraud prevention obligations.
• Enhance security and prevent unauthorized Website access.

Data Sharing and Third Parties
We share data only with:

• Service Providers: Trusted partners for order fulfillment (e.g., Royal Mail, PayPal), IT services, or analytics (e.g., Google Analytics).
• Legal Entities: When required by law (e.g., tax authorities, fraud investigations).
• Business Transfers: In case of a merger or sale, data may be transferred with safeguards.
• We never sell your data or share it for third-party marketing without explicit consent. All partners are bound by UK GDPR-compliant agreements.

Data Security Measures
We protect your data with:

• SSL encryption for secure transactions.
• Firewalls and secure servers to prevent unauthorized access.
• Limited access to data, granted only to trained staff under strict protocols.
• Regular audits to maintain robust security standards.
• While we strive for maximum protection, no system is 100% secure, and we can’t guarantee absolute safety.

Your Data Protection Rights
Under UK GDPR, you can:

• Access: Request details of your stored data.
• Rectify: Correct inaccurate or incomplete information.
• Erase: Request data deletion (except for legal obligations like tax records).
• Restrict: Limit data processing in specific cases.
• Portability: Obtain your data in a structured format.
• Object: Opt out of marketing or certain processing.
• To exercise these rights, email info@sturdy-structures.shop. We’ll respond within 30 days, free of charge, unless requests are excessive.

Data Retention Period
We keep data only as needed:

• Order data (e.g., name, payment details) for 7 years to comply with UK tax laws.
• Analytics data for up to 3 years to optimize Website performance.
• Marketing data until you opt out or request deletion.
• Deleted data is securely erased, except where legally required.

International Data Transfers
If you’re outside the UK, your data may be transferred to countries with different privacy laws. We use UK GDPR-approved safeguards, like standard contractual clauses, to ensure protection during transfers.

Contact Us
For questions about this Privacy Policy or your data, reach out:

• Email: info@sturdy-structures.shop
• Phone: +44 773 378 9803
• Address: 7 Bell Yard, London, England, WC2A 2JR

Last Updated: May 12, 2025